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Our offer: CSR Mobilization Booster

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THE CHALLENGES FACED BY COMPANIES ACCORDING TO CSR PROGRAM DIRECTORS IN THE PRIVATE SECTOR

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EMBEDDING A CSR STRATEGY INTO A DAILY ROUTINE OF TEAMS

The implementation of CSR transformations within companies involves a multi-step process including design, organization, business transformations, culture, human resources, as well as mobilization and appropriation.

 

Our CSR mobilization offer focuses on a crucial phase:  the rapid adoption of a CSR strategy throughout the organization, right into the daily routine of teams.

SOME KEY STEPS IN THE DEPLOYMENT OF CSR TRANSFORMATIONS WITHIN COMPANIES

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IT IS A STRONG EXPECTATION FROM EMPLOYEES

  • 86% of employees consider CSR to be an important or an urgent issue (Medef, 2021)

  • 70% of employees wish to contribute more to their company's CSR strategy (Civitime, 2023)

  • Only 33% of employees believe that their organization's commitment to CSR meets the current global challenges (Cegos, 2023)

Transforming a public or private organization to achieve CSR ambition involves many human challenges:

  • Sharing a common ambition from top management to all employees

  • Creating momentum that will have a ripple effect throughout the organization

  • Positioning CSR at the right level within the organization

  • Knowing how to approach the subject (employee feedback, sectoral references, etc.)

  • Adapting based on the maturity level of employees and the company's activities

  • Leveraging ambassadors and addressing internal or external resistance

  • Incorporating national and international obligations and regulations

  • Embodying CSR ambitions and avoiding the impression of greenwashing

  • ...

MOBILIZATION AND APPROPRIATION, A KEY STEP IN THE DEPLOYMENT OF CSR TRANSFORMATION

The mobilization challenge for CSR departments within organizations:

From strategy and action plan to implementation in the daily routines of teams

Objectives:

  • Employee mobilization

  • Full ownership of the CSR strategy

  • Actions taken to evolve the operational model and practices

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A WORKSHOP TO CRAFT A STORY TOGETHER AND TO ENGAGE IN CSR TRANSFORMATION

A workshop to reflect on how the company and each of its stakeholders can have a positive impact and consider CSR in the exercise of their profession: processes, manufacturing methods, policies, behaviors...

It is not just about raising awareness... It is about:

  • Environmental issues

  • Diversity and inclusion

The objective is to...

  • Converge towards a common ambition, the objectives to be achieved, and the various paths to get there

  • Create excitement to kick-start the momentum and engage all employees

  • Find contributions at the level of each team

EXAMPLES OF INTERVENTIONS

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