Our offer: CSR Mobilization Booster
THE CHALLENGES FACED BY COMPANIES ACCORDING TO CSR PROGRAM DIRECTORS IN THE PRIVATE SECTOR
EMBEDDING A CSR STRATEGY INTO A DAILY ROUTINE OF TEAMS
The implementation of CSR transformations within companies involves a multi-step process including design, organization, business transformations, culture, human resources, as well as mobilization and appropriation.
Our CSR mobilization offer focuses on a crucial phase: the rapid adoption of a CSR strategy throughout the organization, right into the daily routine of teams.
SOME KEY STEPS IN THE DEPLOYMENT OF CSR TRANSFORMATIONS WITHIN COMPANIES
IT IS A STRONG EXPECTATION FROM EMPLOYEES
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86% of employees consider CSR to be an important or an urgent issue (Medef, 2021)
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70% of employees wish to contribute more to their company's CSR strategy (Civitime, 2023)
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Only 33% of employees believe that their organization's commitment to CSR meets the current global challenges (Cegos, 2023)
Transforming a public or private organization to achieve CSR ambition involves many human challenges:
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Sharing a common ambition from top management to all employees
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Creating momentum that will have a ripple effect throughout the organization
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Positioning CSR at the right level within the organization
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Knowing how to approach the subject (employee feedback, sectoral references, etc.)
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Adapting based on the maturity level of employees and the company's activities
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Leveraging ambassadors and addressing internal or external resistance
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Incorporating national and international obligations and regulations
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Embodying CSR ambitions and avoiding the impression of greenwashing
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...
MOBILIZATION AND APPROPRIATION, A KEY STEP IN THE DEPLOYMENT OF CSR TRANSFORMATION
The mobilization challenge for CSR departments within organizations:
From strategy and action plan to implementation in the daily routines of teams
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Objectives:
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Employee mobilization
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Full ownership of the CSR strategy
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Actions taken to evolve the operational model and practices
A WORKSHOP TO CRAFT A STORY TOGETHER AND TO ENGAGE IN CSR TRANSFORMATION
A workshop to reflect on how the company and each of its stakeholders can have a positive impact and consider CSR in the exercise of their profession: processes, manufacturing methods, policies, behaviors...
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It is not just about raising awareness... It is about:
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Environmental issues
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Diversity and inclusion
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The objective is to...
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Converge towards a common ambition, the objectives to be achieved, and the various paths to get there
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Create excitement to kick-start the momentum and engage all employees
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Find contributions at the level of each team
EXAMPLES OF INTERVENTIONS
